Posts tagged Changing media consumption habits
Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America
Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America

Tune in as Brett O'Brien, CMO of Frito-Lay North America, shares an insider's perspective on Frito-Lay's approach to modern marketing and its exciting activation with the Women's World Cup.

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PodcastSuzyBrett O’Brien, Frito-Lay, Frito-Lay marketing, Sports marketing, Brand connections with consumers, Consumer-centric marketing, PepsiCo marketing opportunities, Gatorade branding, Transparency in food industry, Changing media consumption habits