SHOPPER & CATEGORY INSIGHTS
Peek into the decision-making process for your consumer
Discover what drives in-store and online purchase behavior for your products. Bridge the gap between what consumers say they want to buy vs what they actually buy.
Discover what drives in-store and online purchase behavior for your products. Bridge the gap between what consumers say they want to buy vs what they actually buy.
TRUSTED BY
Client and Challenge
Due in large part to lockdown conditions in the early spring of 2020, Reckitt saw sales skyrocket to incredible heights. This was the beginning of dramatic shifts in how consumers view and define health, as well as the onset of new and lasting behaviors, which meant the brand needed to leverage agility in the face of uncertain times.
The Solution
Reckitt leveraged Suzy to accurately predict three of the most uncertain quarters in history. The company was able to plan for the future, even as the pandemic delivered once-in-a-century circumstances to the global market.