POSITIONING STRATEGY
Find a winning strategy to differentiate your brand
Conduct iterative quant and qual research to optimize your comms strategy and position your brand in a way that hits home with your target consumers.
Conduct iterative quant and qual research to optimize your comms strategy and position your brand in a way that hits home with your target consumers.
TRUSTED BY
The product incubation team at a leading beverage company needed an always-on research solution that allowed them to explore, validate, and refine a new non-alcoholic beverage line.
The Solution
The team used Suzy’s platform and proprietary audience to co-create this product alongside target consumers using a multi-phase approach. With this final development plan in place only two weeks after project kick-off, the team was able to hit shelves with their new product in under ten months, just in time to capitalize on the rise of the “sober curious” movement before it hit mainstream culture.