TRACKING RESEARCH
Track consumer trends over time with iterative research
Keep your finger on the pulse of consumer behavior to stay up with shifts in consumers' attitudes, so you can adapt as quickly they do.
Keep your finger on the pulse of consumer behavior to stay up with shifts in consumers' attitudes, so you can adapt as quickly they do.
TRUSTED BY
Dove developed a sanitizing wipe that showed it could break down in compost in lab conditions. The brand wanted to validate these findings by conducting a longitudinal IHUT in residential composting systems before incorporating those claims into promotional campaigns.
The Solution
With Suzy’s proprietary panel, Dove was able to secure 25 target consumers to validate their in-home user test. After collecting photos and connecting with the participants over a 3-month time period, Dove validated that the wipes break down in a home-composting system and they were also able to identify which factors impacted the breakdown of the wipes. With these insights, Dove was able to produce accurate brand messaging to go to market with for their new product.