UX DESIGN
Improve your user experience journey and increase conversion
Gauge consumer perception on new website layouts, product development, and overall digital experiences.
Gauge consumer perception on new website layouts, product development, and overall digital experiences.
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Client and Challenge
A national sports company needed to reach a niche audience to understand how fans interact with a sports league’s website and app. They sought to determine which new features they should offer on the site to drive engagement.
The Solution
The company was able to reach 300 of their target sports fans in a matter of days. Using an 18-question survey that captured both quant and qual insights, they were able to identify the types of features the fans were interested in using and get feedback on the current digital experience. Overall, the team was able to cut down their research time to a matter of days and decrease their costs by 20%.