PRICE TESTING
Maximize reach and profit by conducting pricing research
Explore how changes in price affect consumers’ purchase intent and perceptions of your brand, so you can optimize your price point.
Explore how changes in price affect consumers’ purchase intent and perceptions of your brand, so you can optimize your price point.
TRUSTED BY
A major F&B company would like to understand how inflation affects their products, how consumers started to react to inflation, and if it will change their spending habits in the short term.
The Solution
In a turnaround time of 2.5 weeks, Suzy was able to quantify how shoppers in 7 countries started to change their shopping habits in reaction to inflation and confirmed that categories like chocolate and sweet biscuits would be affected, as price and health determine what gets cut from the grocery list. Once inflation begins to stabilize, Suzy recommended the team create messaging that makes shoppers feel ok about purchasing these products again.
The Global I&A team was so impressed they decided to move forward with Suzy for 3 additional waves spanned out per quarter to get a pulse check on how consumers are feeling about inflation in all 7 countries.