Posts tagged First-party data
The Road Ahead: Nissan's Journey Through Changing Consumer Demands with Corporate VP and Global CMO, Allyson Witherspoon
The Road Ahead: Nissan's Journey Through Changing Consumer Demands with Corporate VP and Global CMO, Allyson Witherspoon

Tune into The Speed of Culture with Allyson Witherspoon, Corporate VP and Global CMO at Nissan, for an insightful discussion on how the automotive industry is adapting to shifting consumer trends. Tune in and listen now!

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PodcastSuzySuzy, Matt Britton, Nissan, Allyson Witherspoon, Software-defined vehicles, Automotive marketing, Consumer expectations, Customer-centricity, First-party data, Personalization
Transforming Slurpee for a New Generation with Marissa Jarratt, EVP, Chief Marketing and Sustainability Officer at 7-Eleven
Transforming Slurpee for a New Generation with Marissa Jarratt, EVP, Chief Marketing and Sustainability Officer at 7-Eleven

You heard it here first! 7-Eleven is rebranding & relaunching its iconic Slurpee beverage with the “Anything Flows” campaign! Join Matt Britton and Marissa Jarrett, EVP and Chief Marketing and Sustainability Officer at 7-Eleven, as she shares her journey and the company's latest initiatives!

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PodcastSuzyMarissa Jarratt, 7-Eleven, Convenience store industry, Gen Z consumers, Slurpee, Rebranding, Relaunching, Anything Flows, Anything Flows Campaign, Marketing Campaigns, Marketing Channels, Innovation, First-party data, Sustainability, Sustainability goals