Today's consumers care more than ever about how brands are approaching race and ethnicity. Our world is becoming increasingly diverse, and it's important for companies to understand their customers' unique viewpoints and challenges.
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With COVID-19 cases spiking again, many consumers are hearing mixed messages about what the fall may look like. To better help brands understand how Americans are thinking about the Delta variant and what their plans are over the next few months, Suzy conducted a study of 1,000 Americans in early August.
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Five easy ways for brands and marketers to effectively use the popular platform in their marketing.
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How can financial services brands position themselves to take advantage of pandemic-prompted consumer trends in the year ahead?
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TikTok has emerged as a force in the social media landscape. Here’s what companies can do right away on the platform to enhance their messaging reach.
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Why should brands across categories be hopeful for the future? Insights leaders from the likes of Nestle’s Garden of Life, Hershey’s ONE Brands, Ferrero, and GSK sound off.
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Spending habits and expectations have changed. Does the biggest opportunity for financial services brands in this new landscape lie in beefed-up brand rewards programs?
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A tumultuous 2020 has made way for a more hopeful 2021. Here are a few strategies brands can adopt right now to be successful as the year progresses.
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What brands need to know about consumer behavior right now, as the fourth quarter comes to a close.
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How can brands remain agile and cater to new consumer habits and expectations in 2021?
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Marketing and data insights execs from Mondelez and PepsiCo discuss lessons from an unprecedented year and share the plans (and the tools) that will give them an edge as the calendar flips to 2021.
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Reliance on new tactics and faster research became essential to company survival this year, but such a pivot won’t prove to be all bad. A look at the research tools and techniques that brands plan to lean in on in 2021.
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Suzy Founder & CEO Matt Britton answers questions from Suzy Summit attendees, sharing his thoughts on consumer trends and the future that’s facing many industries.
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Finding a nexus between quantitative and qualitative data could be a turning point for a company. A Suzy expert explains how to find it and what tools are best.
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The many lessons and trendy new strategies wrought in a crazy four quarters, broken down by the pandemic’s impact on the way we live, shop, eat and interact.
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We spoke with insights leaders at Unilever, Dunkin’ Brands and PepsiCo about the ways in which they’ve deftly pivoted, with Suzy’s tools perpetually by their side.
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Suzy caught up with top insights leaders at PepsiCo and Mondelez ahead of State of the Consumer: 2021.
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How can brands position themselves to take advantage of pandemic-prompted consumer trends this holiday season?
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Coming off a trillion-dollar 2019, the coronavirus threatens the typically reliable sales boon so important to company survival this time of year. But starting this Thanksgiving through the New Year, brands can still position themselves to take advantage of pandemic-prompted consumer trends.
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In the scariest of years, how can brands position themselves for a Halloween unlike any other?
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