TURF analysis can provide valuable insights for businesses looking to maximize ROI. Learn how it works with Suzy.
Read MoreQuality is a challenge for all panel providers and online market research tools. Learn what Suzy is doing about it on our research cloud.
Read MoreHow can you enhance your market research strategy? Learn how iterative consumer research can make all the difference.
Read MoreLearn how to find the optimal price point for products and services with price sensitivity survey questions.
Read MoreLearn how to find winning concepts, flavors, names, claims, and more with MaxDiff Analysis on the Suzy blog.
Read MoreWhat is key drivers analysis and how can brands use it to predict consumer behavior?
Read MoreWhen we talk about data quality in online market research, fraud — including duplicate responses, gibberish, or taking advantage of the reward system — can often go hand-in-hand with bias. However, while preventing fraud is a focal point for researchers, bias is also a key part of the equation that often gets overlooked.
Read MoreTake the guesswork out of creating ad campaigns by tapping into the same customer feedback that helped you build your products in your ad testing.
Read MoreNot all survey responses are created equal. So how can you be sure you’re getting quality insights? We’re breaking down the secret on the blog—read on to learn more!
Read MoreIntroducing Video Open Ends at Suzy! With VOE, you can connect with target consumers, uncover hidden sentiments, and capture in-the-moment learnings. Discover how video open ends work at Suzy.
Read MoreAs we navigate the final quarter of the year, many insight pros have one question on their minds: “How will customer buying habits change again this holiday season?”
Read MoreInflation, rising costs, health, and political uncertainty are just a few contributing factors to the rapidly changing consumer behavior. To keep up with the culture, companies must rethink their approach to consumer research.
Read MoreLearn how a heatmap can help marketers and creatives develop eye-catching and effective designs.
Read MoreWant to save time and get a survey out fast? A market research template can help.
Read MoreWhat brands need to know about global research 🌎🌏🌍
Read MoreWhat questions should you ask in a focus group? Learn how to craft thought-provoking questions for your next focus group
Read MoreYour step-by-step guide to online focus groups is here! Learn how to conduct online focus groups with these best practices from Suzy.
Read MoreCurious how consumers will react to your product on the shelf? Monadic testing mimics real life, so you can choose the right concept. Here’s how:
Read MoreMarket segmentation is a powerful tool for market researchers to get new consumers, keep their existing brand users loyal, and grow lifetime value by taking market shares from competitors. To develop these all-important segments, market researchers typically run a segmentation study.
Read MoreIs your product being tested how it’s intended to be used—in the hands of your consumers whose opinions matter most? Read our latest blog for an easy intro to In-Home Usage Testing (IHUTS) and discover how it helps to ensure your products are as optimized as possible.
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