Suzy Live: Unleashing the Power of Hybrid Quant and Qual Research
Suzy Live: Unleashing the Power of Hybrid Quant and Qual Research
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Suzy Live integrates 1-on-1, in-depth interviews, multi-person focus groups, and in-home product testing.
If you’ve ever tried to gather consumer feedback or conduct qualitative research with in-person focus groups, online bulletin boards, or in-depth interviews, then you’re all too familiar with the challenges. It’s arduous. It’s time-consuming. And it’s expensive.
But qualitative research has long been crucial for brands looking to understand the “why” behind the “what,” so it’s imperative that marketers and researchers still find ways to connect with their consumers.
That’s where Suzy Live comes in. Suzy Live combines Suzy’s always-on quant platform with qual: in-depth online interviews, online focus groups, and in-home usage testing. Plus, with video open ends and video showreels, you can get unmoderated quant at scale and show off your findings to key stakeholders. Soon, Suzy will launch AI-powered Qual Analysis, so you can jumpstart your qualitative analysis and get insights fast.
Now, rapid and rigorous qualitative and quantitative research is available in one end-to-end platform.
In fact, some of the biggest brands, like American Express, Garden of Life, and Chateau Ste. Michele are already huge fans of the platform.
“Suzy Live not only represents a fast, in-depth interview solution, but it also offers the ability to conduct interviews with screened and verified consumers, meaning very high-quality results and insights,” said Joe Garbarczyk, Director of Consumer and Digital Marketing at Garden of Life. “For the first time, we can efficiently gather more robust feedback and dig deeper into hyper-targeted audiences.”
Suzy Live helps researchers and marketers capture in-depth consumer feedback across your entire organization. Here’s how:
Less fragmentation, more centralization
From scheduling and providing incentives to moderation and transcription, the entire qualitative research process — and all the costly and time-consuming logistics that come with it — happens on one platform in as little as 72 hours. All you have to worry about is showing up when the calendar invite tells you to!
Choose from IDIs for a deep dive into key topics and host focus groups for a broader range of insights—all while cutting costs
Unsurprisingly, the Suzy Live dashboard is as simple and easy-to-use as the tool itself. The dashboard consolidates everything you need, like payments, briefings, transcriptions, tagging, backroom chats, recordings, and more, into one intuitive interface.
“Suzy Live not only represents a fast, in-depth interview solution, but it also offers the ability to conduct interviews with screened and verified consumers, meaning very high-quality results and insights. For the first time, we can efficiently gather more robust feedback and dig deeper into hyper-targeted audiences.”
A mixed-method research approach
While quantitative research produces a lot of valuable data for companies, a lot of the insight comes directly from talking to consumers and understanding the motivations and reasons behind their responses. As Elliot Roazen, Growth Marketer at Unilever, said during the Suzy Summit, “Consumers are the performance-enhancing drugs for companies.”
Suzy Live bridges the gap between quant and qual. Teams can use their core Suzy license for both quick-turn and robust quant needs, and then leverage Suzy Live to follow up and dig deeper with the consumers that matter most to their business.
Agile research, without compromising quality
Because we own our on-demand proprietary audience of screened and verified consumers, there’s no need to rely on traditional panel providers that often result in low-quality responses or data that’s been scrubbed.
And to coincide with this product launch, we've released major enhancements to our targeting capabilities with Suzy Audiences. Now teams can integrate their own custom typing tools through Suzy Segments and talk to pre-identified, verified, hard-to-reach audiences with Suzy Panels. Plus, they can retarget the same consumers over and over again for even deeper learnings.
Qual just went from difficult to disruptive.
To learn more about how Suzy Live works, request a demo here.