Suzy Says: Weight Watcher Rebranding

Suzy™ Says…

The Weight Watchers rebrand is shifting consumer perception away from weight loss

SEE WHAT SUZY™ FOUND

Suzy™ asked

five hundred consumers

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Suzy™ learned

that 67% considered Weight Watchers a dieting company,
but when shown the company’s new logo and tagline,
those same consumers now associate the brand with overall wellness.

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Suzy™ did it in