Rebranding that works

 
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Suzy Says the Weight Watchers rebrand is shifting consumer perception away from weight loss towards general wellness because…

SEE WHAT SUZY FOUND

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Suzy asked five hundred consumers

 
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Suzy learned

 
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that 67% considered Weight Watchers a dieting company, but when shown the company’s new logo and tagline, those same consumers now associate the brand with overall wellness.

 

 

Suzy did it in

 
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Meet Suzy

A consumer intelligence platform that helps you make better, more informed decisions…faster.

Let’s talk about how Suzy can help you unlock critical consumer insights.

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Culture, ALLKeith Weaver