Suzy asked 636 consumers who eat seafood at least once a week…
Do you know what lab-grown fish meat (clean meat) is?
We then retargeted all consumers who said that they understand the concept of lab-grown fish meat:
Once lab-grown fish meat (clean meat) is available for consumption, which of the following products would you be interested in trying?
Next, we retargeted everyone who expressed interest in at least one lab-grown seafood item:
You mentioned that you would be interested in trying lab-grown fish meat (clean meat). Which of the following is the most important factor to you?