Suzy Says consumers choose banks based on convenience and friends and family

 

Suzy asked 300 people…

How did you select your current primary bank?

 
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My parents actually opened a savings account with that bank for me when I was little, so since I already had an account there when it was time for me to pick a bank I just chose the one I already had.
— Larisa J
It was the main bank in the city we moved to so it had the most locations available (out of convenience in other words).
— Valerie W
 

 

Suzy did it in

16 minutes

 

 

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