CGI Influencers: What Do Real Consumers Think?
Each passing year, reality seems more and more like something from an 80s sci-fi novel. Tech is evolving at such a mesmerizing pace; it is hard to guess where code will take over consciousness next.
In 2018, we witnessed the rise of CGI models on social media. With 1.2 million Instagram followers, @lilmiquela represents the most influential of the 3D-modeled models. Lithely posing her digital limbs, Miquela’s technologically perfected image seems to be a natural progression in the era of extreme filters and photo-editing apps. Simultaneously, we are witnessing the efforts of the body positivity movement and expanded diversity in modeling. This cultural cognitive dissonance is reflected on an individual basis as well
In a survey conducted by Glamour Magazine this year, women were asked what defines beauty:
With so much mixed messaging in the realm of fashion and beauty, how do women consumers view CGI? Since it is transparently artificial, do they consider it a step forward in terms of dismantling unrealistic beauty ideals?
We asked the Suzy community to find out…