It’s clear that traditional retailers need to step up their game to maintain their share of the marketplace, and some have chosen to do so by buying their competitors outright – even at the risk of alienating potential customers.
How immense are the odds currently stacked against new streaming services? To find out, Suzy targeted 1,000 millennials between the ages of 22 and 37 to get a read on their current streaming spending habits.
With clean beauty on the rise, simply labelling a product “natural” isn’t enough to make waves anymore. Cosmetic companies must now go further and explain exactly what makes their products “clean” compared to others.
Though the marketplace is growing, Suzy has discovered an opportunity for greater market education to help consumers understand the wellness benefits of CBD and to de-stigmatize cannabidiol from the plant from which it’s extracted.