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case study: leading snack food manufacturer

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Objective

Use consumer validation to develop and launch a visual new brand of healthy snacks targeted to millennials.

Target audience

200 female millennial consumers age 20-35.

Results

After viewing the logo, consumers shared creative stories of friends they’d imagine eating the snack and flavors they’d expect to see. The brand used these insights to inform the positioning and product line development.

Time from launch to completion

48 hours

 

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