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case study: office depot

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Objective

Office Depot wanted to better understand how their consumers were using clipboards in a digital world.

Target audience

Recent clipboard purchasers selected as part of a follow-on audience, determined from a screening question. 

Results

Alongside the retailer, Suzy moderated a weeklong moderated discussion with clipboard purchasers to understand purchase considerations and real-life use cases. The store used the findings to adjust positioning and displays of clipboards across stores nationwide and immediately saw a lift in clipboard sales.

Time from launch to completion

One week

 

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